Credibull is a tool to help you decide what to trust

Credibull doesn’t tell you if something is right or wrong. It’s a tool to help you decide how comfortable you feel trusting specific online science-based information.

Credibull scores the content’s trustworthiness out of 10 – with 10 being the most trustworthy. 

When assessing credibility of information, the academic community generally look at four criteria:

Authority: who is the author? Where is it published?

Currency: is the information up-to-date

Accuracy:  Is the information reliable? Are there links to reliable sources?

Objectivity: is the information factual? Is it presented with the least possible bias?

These probably feel a lot like common sense. Whether you realise it or not, you use similar criteria to assess everyday information like TV ads, magazine articles, or even claims on packets at the supermarket. Credibull translates these established criteria for the online environment and applies them to science-based information, to make it easier for you to find information you trust and help you form your own views.


Which content Credibull scores

Credibull scores content that’s based on scientific information – information built on evidence gained through research. It could be about diverse topics, like vaccination, climate change or chocolate causing cancer.

There has to be a substantial amount of scientific information and more than a few of sentences of text for Credibull to score.  

For example, Credibull can score a news article about a recent study, an opinion piece on a blog or an information webpage on an organisation’s site. But it won’t score content that just happens to mention a few science terms or what’s said in the comments section of a webpage. Credibull also doesn’t currently score peer-reviewed journal articles or content on social media.