Use Credibull to think about what you’re reading

Credibull helps you think about what makes content trustworthy. 

Ask yourself why a page has a particular Credibull score. Think about indicators of credibility like: 

  • who is publishing it and why
  • the author, or organisation, and their credentials
  • when it was published
  • if the information is objective – that is, factual and not biased or based solely on opinion
  • whether they reference the information and the references are credible.

The Credibull score relies on a range of criteria, and what overall score you feel comfortable trusting will depend on the type of publication and what you’re using it for.  

Content from organisations that generate scientific knowledge (e.g. reputable universities or research institutes) generally scores higher because it does well across all criteria. Content on news and media sites can vary greatly. So while a score of a 7 might be average for an organisation that generates scientific knowledge, it’s very good for a news site. And what you consider a ‘good’ score might depend, for example, on whether you’re looking for hard science to support research, or some general information.